Event Planners are usually recommended based on their high level of service, quality of work delivered and of course the price that they charge.
As much as a Planner would love to be recommended based on their service and quality of work, sometimes venues (for example) will recommend certain vendors on their "Preferred List" because they get "kick-backs". These kick-backs can be monetary or otherwise.
In addition, venues normally stick to their preferred list for another reason - SECURITY. They want to know that the client will be using an experienced vendor, someone that is familiar with their property and where there is some form of accountability, should there be any mishaps at the venue.
In this industry, recommendations are critical - think about it, if someone tells you about a caterer that did an amazing job at their wedding, wouldn't you be interested in booking them for your next event?
Having someone recommend you to a potential client is a big deal and a gift of some sort is very appropriate (given that the client has signed a contract)- this could be a token or even cash.
However, there is also another way to achieve the same results - you recommend me and I will recommend you.
What are your thoughts?
Do you think every good deed should have a price tag attached?